AI-Enhanced Recruitment Success

case study

Problem

Avenu.ai, an innovative recruitment platform, sought to scale its business by reaching industries with high-volume hiring needs, such as fast food franchises, energy companies, and healthcare providers. While the platform offered cutting-edge AI-driven recruitment tools, the key challenges included:

Targeting Decision-Makers: Difficulty in reaching HR managers, franchise owners, and recruitment leads effectively.
Conveying Unique Value: Differentiating its AI tools in a competitive recruitment technology market.
Optimizing Lead Generation: Identifying and converting qualified leads into clients in industries with varied hiring needs.

Solution & Impact

To address these challenges, We:

Developed a custom cold-calling script that emphasized JW Estimating’s unique value, such as cost savings and improved efficiency over internal teams.
Conducted 408 cold calls targeting contractors and subcontractors across various states, including Florida, Texas, California, and the Carolinas.
Delivered insights from live feedback during calls, such as the need to focus on smaller companies without internal estimating teams or targeting decision-makers directly.
Provided actionable recommendations to refine lead targeting, including sourcing decision-maker contact information and focusing on smaller businesses with unmet estimating needs.

Impact:

Gathered valuable market insights that informed the client’s future outreach strategy.
Suggested a strategic shift to target smaller contractors and subcontractors, resulting in a more refined approach for subsequent campaigns.

Our Role

Cold Calling: Made over 400 calls to contractors and subcontractors to pitch JW Estimating’s services.
Script Development: Created and refined a cold-calling script based on live feedback from prospects.
Lead Research: Identified key leads and recommended a focus on decision-makers and businesses likely to need outsourced estimating services.
Strategic Recommendations: Advised the client to invest in tools for obtaining mobile numbers and target specific market segments.

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“Avenu.ai’s success is a direct result of targeted outreach and value-driven engagement. The strategies implemented helped us increase lead quality, reduce sales cycles, and showcase the power of our AI tools.”